Beauty Report: Profusion Cosmetics Holiday 2017 Collection
Since I have been covering holiday palettes from lots of higher end brands, I thought it was due time for something on the more affordable side.
I recently stumbled across the brand Profusion Cosmetics and was instantly impressed with their variety of products, and even more so by their price points. Even though the company has been around for over 20 years, it was new to me. It’s amazing what treasures you can find while browsing through Target. Profusion has everything anyone could ever need to create a beautiful makeup look, and their holiday collection is one of the best ‘drugstore’ efforts I have ever come across. 9 pan bronze and highlighting palettes, metallic metals for your eyes, eyeshadow palettes for every mood, brow sets with a variety of shades, and shimmery lip kits from light to dark. Every piece is beautifully packaged, I especially love how the palettes have a clear window where you can always see the colors while searching through your collection. The icing on the cake? Nothing is over $13! Which unlike high end brands, gives you more money to buy multiple things. While I haven’t had the chance to try out this brand yet, I have seen swatches online and all the formulas look buttery, pigmented and very promising. Below I have chosen a few of my favorite pieces from Profusion’s holiday collection, which is available now on their website and hitting Target stores on November 5th.