Beauty News: Cate Blanchett Becomes Girogio Armani Beauty’s First Global Beauty Ambasador
After being the face of Armani’s Sì fragrance franchise since 2013, Cate Blanchett’s relationship with the brand just got expanded. Yesterday Giorgio Armani Beauty named the Oscar winning actress their very first global brand ambassador.
The news comes as no huge surprise considering Cate’s success with the company. from wearing their gorgeous gowns on red carpets, to being their fragrance muse. I know when I think of Armani Beauty Cate’s face and name immediately come to mind. Now Armani’s skincare and makeup ads will feature the lovely Cate, who in my opinion is the epitome of natural beauty. In a press release announcing the news Mr.Armani expressed his own admiration for his muse: “Cate Blanchett is everything the Giorgio Armani woman stands for. “Luminous and sophisticated, her natural elegance and distinguished beauty are striking. I am pleased to deepen our longstanding relationship.”
When it comes to beauty, Giorgio Armani’s vision of modern femininity is about revealing rather than transforming. Indeed, through unique innovative products, the brand’s makeup and skincare lines allow women to enhance their natural beauty, to be the best of themselves. With films including “Oceans 8”, “Where’d You Go Bernadette”, “The House with a Clock in its Walls” and :Mowgli” all releasing in 2018, Cate Blanchett was also this year’s Cannes Film Festival Jury President.
I have featured stunning red carpet looks created by Cate’s longtime makeup artists Mary Greenwell several times on the site, and I am sure you will be seeing many more beautiful Armani Beauty looks from her in the very near future.