Fashion News: Britney Spears x Kenzo La Collection Momento for Spring 2018

Photos: Peter Lindbergh for Kenzo

When you’re one of the hottest brands in the fashion industry who better to front your label than one of the world’s most sizzling pop stars? French luxury house Kenzo announced today that none other than Britney Spears herself will be the brand’s new ambassador.

Creative Director’s Carol Lim and Humberto Leon say the collection is all about celebrating icons, and few people are more iconic than Britney. From her unforgettable denim patchwork gown to her sparkly VMA bodysuit, Britney has served some serious fashion moments over the years. The first released campaign photos show Britney doing what she does best-werkin’ it. Even though the mother of 2 is now 36, she still has the body of her 22 year old self. The collection’s pieces themselves exude a youthful vibe, with cropped sweatshirts, lace-up thigh high boots, and a floral print bralette-trench-pants set. Acclaimed photographer Peter Lindbergh shot the campaign in L.A. and captured both Britney and the clothing in their best possible light. After all these years Britney still has us wanting more, and after partnering with Kenzo that feeling will not be diminishing any time soon.

You can shop a few of the new items below and check out the entire collection on Kenzo’s official website.

Cropped ‘Bamboo Tiger’ sweatshirt $270.00

Denim ‘Kanagawa Wave’ bumbag $245.00