Beauty Report: Kristen Stewart For Chanel Le Volume Revolution Mascara
Photos/Video: Chanel
Chanel just keeps coming up with new and exciting ways to use their muse and longtime brand ambassador Kristen Stewart. You won’t hear any complaints from me on that, especially when it comes to their beauty campaigns.
For their latest shoot for Le Volume Revolution Mascara we see Kristen’s hypnotic, piercing green eyes luring us in with her graphic eye makeup and mile long lashes. I love campaigns like this, that are I minimal, yet so powerful that they make you want to run out and grab the product immediately. As always I tip my hat to Lucia Pica, Chanel’s Global Creative Makeup and Colour Designer who is the talent and mastermind behind these alluring looks. The new product features a 3D printed brush, promising to coat the lashes without clumping them. If it makes me or my lashes look even half this good-I’ll take 3!
To find out more about the new Revolution formula and to see footage from the campaign keep reading and check out the video below.
Description
The first 3D-printed mascara brush, patented* by CHANEL. Innovative technology for a revolutionary brush design.
The honeycomb structure of the brush loads it with just the right amount of formula. Printed in a unique material, the brush completely releases the mascara with a first sweep of the lashes. In a single stroke, eyelashes reveal immediate, extreme volume without clumping. They reveal an arresting effect.
*A patented formula (France, the United States, Japan, Korea, China) and two French patents pending.
Composition
– a combination of waxes (rice wax, beeswax) and a supple texture that intensely coats and thickens the row of lashes
– a polymer film keeps the “extreme volume” result in place until makeup removal
– a pro-vitamin strengthens lashes with each application for a nourishing effect.
Ophthalmologist tested. Suitable for contact lens wearers.
How to use
Apply with a sweeping stroke from the root to the tips of the lashes with a slight zigzagging movement. A single coat perfectly densifies the lashes.
To remove the mascara perfectly, use DÉMAQUILLANT YEUX INTENSE.