Beauty Report: Tarte Cosmetics Extends Shape Tape Line With New Foundations + More
Photos: Tarte Cosmetics
Shape Tape lovers rejoice! Tarte has just launched a product we have all been waiting for-Shape Tape foundations! That’s right, the concealer that we couldn’t get enough of in 2017 has now been transformed into not one, but two brand new foundations.
One formula is targeted for us gals who love a medium-to-full coverage with a matte finish. While the other is hydrating, which will give you more of a healthy glow while still offering buildable medium coverage (each $39). And bonus-we get that same chubby applicator we grew to love with the beloved concealer. The introductory shade line isn’t all that big, but much like the Shape Tape concealer, Tarte has already promised it will indeed grow soon.
That’s not the only newbie to the Tarte family, the brand is also giving us a brand spanking new 12-hour eye primer stick ($21), a Paddle To Perfection Foundation Brush ($28), and The Shaper Contouring Sponge ($18). All of those goodies hit Tarte’s website today and will land on Ulta.com on January 21st.
I have no shame in saying I want to try it ALL! After falling in love with Shape Tape, I am very excited to see how well a foundation sister performs. And as someone who loves applying foundation with a paddle brush I am all about this new tool.
Below you can check out details about each product direct from Tarte.com and start deciding how you wanna add up those amazing Ulta points!
The Shaper Sponge:
WHAT IT IS
A latex-free makeup blending sponge that flawlessly buffs shape tape hydrating foundation into skin.
WHAT IT DOES
Seamlessly blends shape tape hydrating foundation for a longwearing luminous finish. The flat sides are perfect for blending & contouring, the rounded edges stipple, & the precision chiseled tip fits perfectly into hard to reach spots (like undereyes & around the nose) for 360° coverage.
Use a setting spray or water to dampen the sponge before blending out shape tape hydrating foundation(sold separately).
Paddle To Perfection Foundation Brush:
A cruelty-free & vegan paddle foundation brush with supersoft, densely-packed bristles that beautifully buff tarte’s shape tape matte foundation into skin.WHAT IT DOES
Seamlessly lays down, blends, & buffs foundation for a flawless, natural look. The flat, forward-facing head is easier & more intuitive to use than a classic makeup brush, & the tightly-packed bristles ensure a streak-free application with little to no product waste.
WHAT IT ISA 4-in-1 waterproof & creaseproof creamy magic wand that brightens, corrects, primes, & highlights the eye area in one easy step.
WHAT IT DOES
Just like good shapewear, it makes everything go on smoother & last all day. Multitasks as an eye primer, neutral eyeshadow, correcting tint & soft eye highlight while staying crease-free & cake-free for 12 hours. It contains nourishing shea butter to hydrate & pamper the delicate eye area.
WHAT IT IS
A vegan & oil-free full coverage foundation with a creamy texture & modern matte finish to complement our cult-favorite concealer.
WHAT IT DOES
Provides the same full coverage as its concealing predecessor – it smooths over pores & imperfections with rich, airbrushed full coverage that dries to a flawless matte finish using a unique, concealer-inspired wand. The formula absorbs oil & shine while leaving skin creaseless, hydrated, free of flakiness or cakiness & helping to improve skin health with every application.
Use the product’s applicator to dab foundation directly onto skin. Starting at the center of the face, apply three swipes of foundation on each cheek. Using what is left on the wand, add two swipes on the forehead, one down the nose, and two on the chin.
Shape Tape Hydrating Foundation:
WHAT IT IS
A hypoallergenic, luminous-finish gel foundation featuring the same iconic, buildable full coverage as shape tape concealer with an added boost of skin-smoothing, oil-free hydration.
WHAT IT DOES
Provides the same rich, creamy full coverage as shape tape concealer in a skin-smoothing, weightless gel. The collagen & hyaluronic acid-packed formula continuously hydrates while helping to plump skin & refine pores, without creasing, caking or fading for 12 hours.
Use the product’s applicator to dab foundation directly onto skin. Starting at the center of the face, apply three swipes of foundation on each cheek. Using what is left on the wand, add two swipes on the forehead, one down the nose, and two on the chin